Carne Genuina tells the story

Carbon neutrality : let's think about the future

Carbon neutrality and short supply chain: here's how to reduce the polluting impact of ruminants and offer sustainable meat consumption.

The butcher 2.0: the job of the future

Whether you work in an online butcher's shop or in the local shop, the butcher's profession evolves and is filled with transversal knowledge that can no longer be missing nowadays.

Quality of beef. Is “grass fed” better?

Animal welfare as a point of origin offers excellent and first choice products: let's discover feeding in the wild.

Animal welfare for Genuine Meat

When we talk about animal welfare , first of all we must have a deep understanding of the animal we are talking about; here in Cascina there are several and taking care of their well-being is part of our daily life.

5 reasons not to go to all you can eat

Italian meat and all you can eat is a jumble of good ideas and bad decisions. Choosing quality products and proposals as per tradition should be the norm.

Meat preservation : rules and curiosities

Refrigerator, vacuum meat and freezer storage. Here are some rules to respect, to best preserve the beef we purchase to keep the quality intact.

Traveling among Italian salamis

The aperitif represents the perfect moment to enjoy a platter of excellent cured meats. Here is a short journey to discover the undisputed king: salami.