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Carne Genuina tells the story / approfondimento

Italy

Italian Friesian meat

Among the most common Italian cow breeds, the Italian Friesian stands out for its different cuts of meat capable of releasing authentic and sublime flavours.
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Allevatori

Italian cowboys and the American dream

The butteri are the cowboys of the Bel Paese, that is, the owners of ranches in Italy who raise cattle like their relatives overseas.
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Approfondimento

Cattle and rumination

Italian beef in every aspect: this is how cows' rumination works
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Italy

Italian cows, the map of beef breeds

100% Italian meat is full of particularities, it requires order. Here is a perfect guide!
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Si o no?

Man is omnivorous : here is the link with Italian cuisine!

Online butchers find their dimension, man eats - too - meat and science says so!
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Vaca vieja

Old cow meat

Vacca Vecchia meat is a delicious food full of potential, here's what you didn't yet know about beef.
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G economy

Italian meat is the most sustainable in the world!

100% Italian meat still amazes, which is why we are on the sustainability podium.
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Approfondimento

How much water does it take to produce 1kg of meat?

Water is an irreplaceable primary good necessary for the agri-food sector: here's how it is used.
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Green Economy

GreenItaly Report: Italian agricultural sector as an example

Italian meat and the Italian agricultural sector affirm and endorse their importance, here is the 2021 GreenItaly report.
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Pt 2

Questions and answers on meat for an informed purchase

It's easy to say choose healthy and genuine meat, but do you know exactly how and what is brought to the table?
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Pt 1

Questions and answers about beef and more

Here is a roundup of answers to the most common questions about beef and beyond.
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CReNBA

Animal welfare for Genuine Meat

When we talk about animal welfare , first of all we must have a deep understanding of the animal we are talking about; here in Cascina there are several and taking care of their well-being is part of our daily life.
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